When I first blurted out the new waves of change I got some angry email.... "WHICH ONE OF YOU IS CANTU !!!????"
Well, look here, its not just me who is talking about change. Google is going to deliver its Universal Search. This is something I wrote about earlier. But what is surprising is that this news comes from nearby Traverse City, (as I write this I am in Walled Lake, MI).
Traverse City, MI (Vocus) July 17, 2007 -- Oneupweb released today Cashing In on Universal Search: Questions Needing to be Asked, Answers You Need to Know; a white paper providing a comprehensive look at how Google's Universal Search model is likely to impact internet searches and why online marketers need to respond -- and do so fast.
Universal Search differs radically from Google's previous "vertical search" model. A single Universal Search result may include images, videos, blogs, maps and news stories. In the past, these results would require separate searches within Google's vertical directories (Google News, Google Images, Google Blogs, etc.).
Helvetica, sans-serif; TEXT-DECORATION: none" href="http://www.oneupweb.com/" alt="Link to website">This is an excellent example of the type of 'out of the box thinking' and integrated responses marketers will need to be initiating.
"It's a whole new world out there," says Oneupweb CEO Lisa Wehr. "Universal Search will impact search positions, website design, content, and optimization efforts dramatically. Early adopters will have a distinct advantage. I can't stress enough -- the time for marketers to act is now."
Get the whole article here....
Change is already happening all around us. Google is looking for relevant content. This should be a great word of advice for all companies looking to get their fair share of attention.
Ted Cantu posted this on July 17, 2007 at 9:40 pm
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