"IS BROADCAST MEDIA DEAD? OR MERELY QUAKING IN ITS BOOTS?"
This last week has been pretty interesting with the coming of the IPHONE. Many entrepreneurs are talking about getting their video clips ready and distributed. They are talking about getting their commercials shot and distributed on the WORLD WIDE WEB using RSS feeds. This is becoming somewhat alarming.
Just in the past week we have had orders coming out of our ears. Everyone wants to get a video clip shot and distributed. This means that YOUR commercial can now cruise along the cyber airwaves and land right into the hands of your buying public.
Here is how you can get REAL SEO to work for your business.....
There is a buzz among some of the traditional media houses as they struggle for some ground. The mid level entrepreneur and medium sized companies are scoffing at the mere idea of having to shell out tens of thousands over to post production houses. They are hiring smaller firms that can handle the work and turning to SEO firms to send out the distribution via RSS feeds.
Its got a lot of people talking....
Ted Cantu posted this on July 5, 2007 at 11:37 pm
Thursday, July 5, 2007
Thursday, June 14, 2007
REBEL MARKETING - Cantu on the Ike Engelbaum Show
How Can The IPOD Revolutionize Your Business?
Cantu, (Ann Arbor Artists Co-op, 9X Studios, Cantu Radio Hour) is back and on the air helping businesses just like yours see THE LIGHT. This clip features our first, "Cybercast" of the, "Ike Engelbaum Show" in Metro Detroit.
Imagine being able to get your marekting messages sent out there to the pubilc - with no broadcasting fees. We can stick this message in every corner of the web....
To hear more about Rebel Marketing click here......
Posted on June 14, 2007 at 7:42 am.
Sunday, May 13, 2007
Turning Down The Volume of Your Sales Pitch
"Stop Selling and Start Telling: Creating Yarn Spinning For Mobile Professionals"
I picked up a copy of an Advertising book over the weekend. The name slips me but it was a formal book on the subject meant for academic students. Inside were all sorts of cardinal corporate sins that make the youthful cringe in their sneakers.... Its THE MAN and its loud and in your face.....
..... most memorable is the beach sand advertisements for Skippy Peanut Butter.
I also came across this interesting tidbit of information....
"Our small company is launching a new product for the travel industry and I'd like to blog to help promote it. However, I thought about focusing the blog on something more interesting and substantial than just the product. As a musician, I considered blogging about outrageous tales and adventures of traveling musicians. The blog would be sponsored by our product, with our logo and ad attached. Would that be effective? "
—S.A., Madison, Miss.
Blogs are emerging as powerful marketing tools, particularly for small businesses. They are relatively inexpensive to start and maintain, and yet can be very effective at bringing potential customers to your Web site and keeping current customers in contact with your company (see BusinessWeek.com, 5/18/06, "The ABC's of Beginning Your Blog").
While our experts give your impulse a thumbs-up, they've got some reservations about your execution: "I think you're correct in looking for something beyond your product to blog about. That said, once you have customers, a blog is a great way to keep your customers updated with news about the product, so you don't necessarily want to avoid the topic," says Rex Hammock, a small-business blogger and publisher based in Nashville.
Teresa Valdez Klein of the Blog Business Summit agrees: "We often recommend lifestyle blogs to our clients. It's often a better idea to blog about the lifestyle that surrounds a product than about the product itself. The editorial draws in a larger audience, and the blog doesn't end up reading like a sales pitch," she says.
Source:
----
This is a very sneaky way to get your message in and it becomes less of a harder sales pitch. It could be the doorway to creating something very memorable. You have to use this tactic with a lot of skill and tenacity but it can be done effectively.
Ted Cantu posted this on May 14, 2007 at 12:37 and can be found at http://www.1seomichigan.com
I picked up a copy of an Advertising book over the weekend. The name slips me but it was a formal book on the subject meant for academic students. Inside were all sorts of cardinal corporate sins that make the youthful cringe in their sneakers.... Its THE MAN and its loud and in your face.....
..... most memorable is the beach sand advertisements for Skippy Peanut Butter.
I also came across this interesting tidbit of information....
"Our small company is launching a new product for the travel industry and I'd like to blog to help promote it. However, I thought about focusing the blog on something more interesting and substantial than just the product. As a musician, I considered blogging about outrageous tales and adventures of traveling musicians. The blog would be sponsored by our product, with our logo and ad attached. Would that be effective? "
—S.A., Madison, Miss.
Blogs are emerging as powerful marketing tools, particularly for small businesses. They are relatively inexpensive to start and maintain, and yet can be very effective at bringing potential customers to your Web site and keeping current customers in contact with your company (see BusinessWeek.com, 5/18/06, "The ABC's of Beginning Your Blog").
While our experts give your impulse a thumbs-up, they've got some reservations about your execution: "I think you're correct in looking for something beyond your product to blog about. That said, once you have customers, a blog is a great way to keep your customers updated with news about the product, so you don't necessarily want to avoid the topic," says Rex Hammock, a small-business blogger and publisher based in Nashville.
Teresa Valdez Klein of the Blog Business Summit agrees: "We often recommend lifestyle blogs to our clients. It's often a better idea to blog about the lifestyle that surrounds a product than about the product itself. The editorial draws in a larger audience, and the blog doesn't end up reading like a sales pitch," she says.
Source:
----
This is a very sneaky way to get your message in and it becomes less of a harder sales pitch. It could be the doorway to creating something very memorable. You have to use this tactic with a lot of skill and tenacity but it can be done effectively.
Ted Cantu posted this on May 14, 2007 at 12:37 and can be found at http://www.1seomichigan.com
Sunday, April 29, 2007
LifeinTheWater10316: SEO - How Bad Links Can Risk Your Rankings
LifeinTheWater10316: SEO - How Bad Links Can Risk Your Rankings: "Having too many bad links on your site can not only lower your sites importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranking pages.
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site."
Source:
http://kdaetiefem67983.blogspot.com/2007/04/seo-how-bad-links-can-risk-your.html
Its amazing how many people still continuously get this wrong. You have to be VERY CAREFUL when you link to others. Forget about spamming links like the ever popular link farms. There are a lot of bad things that you can link to, whether you know it or not, that can actually hurt your future rankings. Google looks at these as spam.
This is something that you must be conscious of. Its true that you cannot control who in turn links to you. But there are plenty of things that you can do to avoid potential problems.
Posted by ProfitSecrets at April 29, 2007 at 11:54 am. For free reports on, "The 15 Ways To Higher Search Engine Rankings" log onto http://www.1seomichigan.com
Normally the more links you have on your web page, the more Google and other search engines will love you and try to boost your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity. This is why it is always essential to monitor the people who are linking to you. If their links are broken they will be damaging your site."
Source:
http://kdaetiefem67983.blogspot.com/2007/04/seo-how-bad-links-can-risk-your.html
Its amazing how many people still continuously get this wrong. You have to be VERY CAREFUL when you link to others. Forget about spamming links like the ever popular link farms. There are a lot of bad things that you can link to, whether you know it or not, that can actually hurt your future rankings. Google looks at these as spam.
This is something that you must be conscious of. Its true that you cannot control who in turn links to you. But there are plenty of things that you can do to avoid potential problems.
Posted by ProfitSecrets at April 29, 2007 at 11:54 am. For free reports on, "The 15 Ways To Higher Search Engine Rankings" log onto http://www.1seomichigan.com
Saturday, April 14, 2007
Los Angeles - SEO Podcast Show
Click here to get your own player.
"Brash New Direct Marketing Podcast Features SEO Related Topics For Entrepreneurs"
Here is our latest FREEFORM format podcast on Direct Marketing, Search Engine Optimization (SEO) and a whole host of GOOD -- FREE INFORMATION....
These episodes can serve as a guide as you launch your company into new untreaded waters of online marketing. This online resource is created for you by SEO Search Quest, and Ex-Art Director Ted Cantu.
We go into affiliate programs, online joint ventures, blog strategies, RSS connections and a lot of copywriting strategies to help your sites sell.
We are syndicating our show to Los Angeles entrepreneurs.
This post was created by profitsecrets in SEO Search Quest in Walled Lake, MI
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